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Let's face it, many businesses cringe
when they think of dealing with banks when they are looking
to set up merchant credit card accounts. The truth is that in
order to be in business in this day and age as a merchant, you
must be prepared to accept and process credit cards. Most especially
if you do business over the Internet. If you are not prepared
to offer a full array of credit card acceptance options, I'm
afraid you will soon be out of business. The downside to accepting
credit cards is that the merchant is at risk for not only the
amount that has been charged, but a charge back fee as well.
The banks will take the disputed charge along with a chargeback
fee directly from the merchants account and if the merchant
does not have sufficient funds that have already cleared from
paying their own bills, they will be hit with yet another charge
which is known as an overdraft charge. It can become a vicious
cycle. There are now more than a few banks that recognize that
these charge backs are not always the fault of the merchant,
and that indeed, most merchants are honest with their credit
card dealings. I regret having to say that there is so much
credit card fraud out there today, and because the merchant
is always liable, you must take active steps to protect yourself
and your business.
First of all, you must be careful to verify to the very best
of your ability that the name, address and cvv number verification
are all in good order. The business owner, or merchant, must
be careful to verify the IP address of each and every transaction
to make sure that it is within the approximate location of the
cardholder. A red flag should go up if a person who lives in
Des Moines, Iowa is suddenly making a charge in Boca Raton,
Florida. This is your livelihood so the exercise of due diligence
and caution are always of paramount importance.
Do not fall into the habit of becoming apathetic because as
quickly as money is credited to your merchant account it can
be taken away due to the charge backs that we discussed earlier.
Now there are organizations who are working to try to change
the banking and processing rules and regulations so that businesses
that are both small and large will have some more protection
against credit card fraud.
The time to begin protecting yourself and your business is right
now. You need only pick up the newspaper, or read a news report,
to know that the risk is very real and always present. Reports
state that there are over 40 million credit cards in the hands
of thieves and criminals who have no compunction about using
these credit cards for any nefarious activities that they can
dream up. That is why I have written this article. It is most
certainly not my intention to scare anyone. I simply want to
remind you of the dangers and risks associated with processing
credit cards for your business.
About the author:
Morgan Hamilton offers expert advice and great tips regarding
all aspects concerning Credit Cards.
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